Borgward is usually an automobile manufacturer originally founded by Carl F. W. Borgward. The original company, based in Bremen within Germany, ceased operations in the particular 1960s. The Borgward group created four brands of cars: Borgward, Hansa, Goliath and Lloyd.The marque has considering that been revived by Carl Borgward's son, Christian Borgward, together with his associate Karlheinz L. Knöss, with assistance from Chinese investment, and unveiled the company's first new car throughout over 40 years, the BX7 at the 2015 International Motor Display.The origins of Bremen's most significant auto-business go back to 1905 with the organization in nearby Varel of the "Hansa Automobilgesellschaft" and the inspiration in Bremen itself regarding "Namag", maker of the Lloyd auto. These two businesses merged in 1914 to the "Hansa-Lloyd-Werke A. G. ". After the war, in the troubled financial status then confronting Germany, the business failed to prosper and because of the late 1920s faced bankruptcy. For Carl Borgward, already the successful creator on the Goliath-Blitzkarren business, the misfortunes of Hansa-Lloyd presented the opportunity greatly to expand the scope of his vehicle business, and he took control from it.
Goliath even built a luxury version to battle VWs Samba bus, but
The first "automobile" Carl Borgward designed was the 1924 Blitzkarren (lightning cart), a sort of teeny three-wheeled van with 2 hp (1. 5 kW), which was an enormous success already in the market gap it filled. Traders with a small budget bought for delivery. The Reichspost ordered many for postal service.In 1929, Borgward became the overseer of Hansa Lloyd AG having had the opportunity to merge his "Goliath-Werke Borgward & Corp. " with "Hansa-Lloyd. The small Goliath-Blitzkarren had by now evolved into the still three wheeler timber presented synthetic leather bodied 5 or even 7 hp Goliath Leader. Borgward turned his awareness of the other businesses as well as led the development on the Hansa Konsul. In February 1937, there came the completely new Hansa Borgward 2000 and also in 1939 the name was shortened to Borgward 2000. The 2000 model was as well as the Borgward 2300that remained in production until 1942.After World War II, in 1946 Carl Borgward used a few of the brand names from organizations he had acquired over the years to found three different companies: Borgward, Goliath and Lloyd. This was intended to increase the amount of steel allocated to his business at a time of austerity and rationing. For many purposes the businesses would be run as being a single entity, but in a business operated by way of a man to whom delegation did not come naturally the expansion of legal entities even so added unhelpful layers of complexity with the 1950s and encouraged a broadening of the range which finally proved financially unsustainable with all the sales volumes achievable. In 1949 company shown the Borgward Hansa 1500.One of several top engineers at Borgward via 1938-1952 was Dipl. Ing. Hubert M. Meingast.Production of the Borgward Isabella started out in 1954. The Isabella would become Borgward's hottest model and remained in production for your life of the corporation. In 1960 the Borgward P100 had been introduced, equipped with pneumatic suspension.Borgward introduced a distinct 1500 cc sports racers in the late 1950s, with the 16-valve engine from these becoming a successful Formula Two power unit (that is also used by many F1 privateers in 1961).Although Borgward pioneered technical novelties inside German market such while air suspension and automatic transmission, the company had trouble competing in the market. While larger companies such as Opel and VW took benefit of economies of scale and also kept their prices low to gain market share, Borgward's cost structure was even beyond necessary for its sizing, as it basically controlled as four tiny independent companies and don't implemented such basic cost reduction strategies as joint development and parts sharing between your company's makes. Borgward suffered quality problems too. The Lloyd Arabella was technically advanced as being a water-cooled boxer with the front wheel drive, but plagued with problems such as water leakage and gearbox secrets. Lloyd lost money on the car although it was more expensive when compared with its direct competitors.In 1961, the company was required into liquidation by collectors. Carl Borgward died inside July 1963, still insisting the company ended up technically solvent. This proved to be true inside the sense that after this creditors were paid fully, there was still some. 5 million Marks left over from the business.
1956 Borgward Goliath tricycle 490 ccm BJ 1956 Car Photo and Specs
Reviews of difficulties at Borgward surfaced in a article that appeared within Germany's leading news magazine, “Der Spiegel” on age 14 December 1960”. The very long, detailed, and in places repetitive Spiegel article was highlighted with a picture of Borgward, cigar in mouth, on the magazine’s top cover. It was strongly crucial of Carl Borgward's company approach, and included many of the arguments later advanced to explain or justify the firm's demise. The widest range involving cars from any company in Germany, produced by three until finally recently operationally autonomous companies (Borgward, Goliath and Lloyd) was supporting a turnover associated with only 650 million Grades, placing the overall sales value in the combined Borgward auto organizations only in fifth place among Germany's auto-makers. The 70-year-old Carl Borgward's "hands-on" insistence with an increasingly manic proliferation associated with new and modified products featuring adventurous, but under-developed technological innovations ("fast manisch[e] Konstruierwut") provided rise to components which too often did not work, broke down or dropped apart, resulting in massive payments for pre-delivery remediation and/or submit delivery warranty work that found their sources that are to the company.The December 1960 Spiegel article was not the only serious community criticism targeting Borgward right now: suddenly stridently negative (in the event more succinct) comments also resulted in in the influential mass-market Bild paper and in television stories. Critical media commentaries in addition appeared concerning large loans on the Borgward Group provided with the local Landesbank.It is apparent that the business was confronting cash-flow difficulties right at the end of 1960. Capital intensive businesses like auto manufacturing use his or her expensive machines and tools most efficiently as long as they use them constantly at full capacity, but the car market in Europe inside 1950s/60s was more periodic than today, with sales diminishing throughout Winter, then peaking in early summer months: Borgward’s inventory of unsold cars towards the end of 1960 was more than usual, reflecting ambitious growth strategies, most obviously in respect of north america market[11] The December 1960 Spiegel article speculated that in the 15, 000 Borgward cars ordered through the North American dealers throughout 1960 (and with the 12, 000 delivered to these) 6, 000 might have to get taken back following a slump in American demand. (Borgward was not really the only European auto maker hit by way of a North American slump in demand for imported cars throughout 1960. In the same yr two ships carrying Renault Dauphines were turned last mid-Atlantic because the docks in Big apple were overcrowded with unsold Dauphines.
1958 Borgward Hansa 1500 RS Flickr Photo Sharing!
Towards the end of December 1960 Borgward approached the lending company for a further one particular million Marks of credit score, the loan to be backed by way of a guarantee from the Bremen regional government which initially the Bremen senators agreed to provide. However, following the flood regarding critical press comment the actual senators withdrew their promise. They now required Carl Borgward to pledge the company itself to the state in substitution for the guarantee. After a tense 13-hour meeting widely reported in the still hostile media, Borgward agreed to the actual senate’s terms on some February 1961, thereby averting the bankruptcy from the business.The Bremen Senate also insisted on appointing a unique nominee as chairman in the company’s supervisory board. The man they decided to go with was Johannes Semler whom reports generally describe to be a “Wirtschaftsprüfer” (public auditor), though this designation, especially once translated in English, does less than full justice for the breadth of Semler’s profession. He had studied legislation at university and worked initially as being a lawyer. The scion of a top Hamburg political family, in 1945 he acquired himself been a founding person in the centre-right CSU gathering, and was a member of the Bundestag between 1950 and also 1953. Despite his Hamburg roots, Semler was by this time based in Munich, with a network of contacts from the Bavarian establishment that possibly included fellow CSU politician and the future German chancellor, Ludwig Erhard, who in 1948 had succeeded Semler in a top administrative position within the Bizone. The appointment of Johannes Semler as the representative of the Bremen senators for you to chair the Borgward supervisory mother board would, in retrospect, contribute to the debate that followed the Borgward individual bankruptcy.
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In 28 July 1961 Semler, as Chairman of your supervisory board joined the directors of the three companies Borgward, Goliath and Lloyd to instigate proceedings for your establishment of a “Vergleichsverfahren”, which would have provided for just a court sanctioned scheme of arrangement enabling this company to continue to trade while simultaneously protecting the interests of creditors. [16] Two months after, however, in September 1961, the Borgward and Goliath businesses were declared bankrupt, followed in November by the Lloyd business. Subsequent “conspiracy theorists” include suggested that Semler, for reasons of his own, never had any purpose of allowing the Borgward auto-businesses to survive.
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